A look at Candy Crush's continued popularity 15 years after its launch, with an estimated 81.5M MAUs and in-app revenue of $876.5M in fiscal year 2025 (Alanna Okun/Bloomberg)

Candy Crush continues to attract a large audience fifteen years after its launch, as indicated by the reported 81.5M monthly active users. The title also produced $876.5M of in-app revenue in fiscal year 2025. These figures show that the game has not experienced a noticeable decline in usage or earnings over that period.

For engineers working on live-service products, the data illustrates that a game can sustain both a substantial user base and significant revenue well beyond its debut year. This suggests that investments in ongoing content updates, server infrastructure, and monetization systems can yield long-term returns. The example supports the case for planning multi-year live ops strategies rather than focusing solely on short-term launches.

The source material does not provide details about the operational costs required to maintain these user and revenue levels, nor does it indicate any specific point at which the game's performance might begin to drop. Consequently, any discussion of adoption expenses or failure thresholds would rely on information outside the provided excerpt.