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Pew Research finds AI authorship signs in 35% of post-ChatGPT web pages

A Pew Research study analyzing Common Crawl data found that 35% of web pages published after ChatGPT's release show significant signs of AI authorship or editing.

WHY IT MATTERS

The prevalence of AI-generated content fundamentally alters the web's content ecosystem, shifting it toward bots reading content written by other bots. It also indicates that commercial domains are adopting AI writing tools at a significantly higher rate than educational or government domains.

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The three things worth knowing

01

35% of web pages published after ChatGPT's release show signs of AI authorship, compared to 10% in a general sample including older pages.

02

Commercial .com domains exhibit AI authorship signs at a rate 10x higher than .edu or .gov domains.

03

The increase in specific stylistic markers associated with AI, such as em dashes and Oxford commas, corroborates the detection tool's findings.

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