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AI shopping searches surged 200% in one year - and it's a top priority for commerce leaders now

WHY IT MATTERS

Engineers building or maintaining e-commerce platforms must now integrate agentic AI at scale, not just as a pilot. This shift demands unified customer data, robust security, and measurable performance metrics—areas where most organizations currently fall short. The pressure to deliver hyper-personalized, autonomous shopping experiences will reshape backend systems and workflows.

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The three things worth knowing

01

Agentic AI adoption in shopping surged 200% year-over-year, with 71% of commerce leaders treating it as core to operations rather than experimental.

02

Only 27% of companies have fully unified customer data, creating barriers to scaling AI agents and risking fragmented customer experiences.

03

Security and trust are cited as barriers to AI expansion, alongside poor data integration and undefined success metrics for AI deployments.

THE CLUSTER

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ZDNET AI shopping searches surged 200% in one year - and it's a top priority for commerce leaders now Open ↗