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Amazon Prime Video adds short-form local and national news clips
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Amazon Prime Video is introducing on-demand short-form news clips covering local and national stories, placing them in the existing News destination within the app.
Amazon is competing with TikTok and Instagram for Gen Z news consumption by bringing short-form video into a streaming platform rather than building a social destination. The clips are available to all U.S. users regardless of Prime subscription, which could significantly expand the audience for news on Prime Video.
Written by elseif from the cluster below · every claim links back to a sourceThe three things worth knowing
Short-form news clips will appear in the Trending Topics and Local News carousels within Prime Video's News destination
Clips launch on TVs and living room devices first, with web and mobile app support coming later
Amazon could not confirm whether mobile clips would use vertical video orientation
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