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Apple raises Apple TV monthly price to $14.99 and Apple One Individual to $21.95

Apple increased subscription costs for Apple TV and the Individual tier of Apple One, effective immediately for new subscribers.

WHY IT MATTERS

Engineers integrating Apple TV or Apple One into apps or services must update billing systems to reflect the new pricing. The change may also influence user retention strategies, particularly for budget-sensitive audiences.

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The three things worth knowing

01

Apple TV monthly subscription rises from $12.99 to $14.99, annual plan from $99 to $119.

02

Apple One Individual tier increases from $19.95 to $21.95, other plans remain unchanged.

03

Existing subscribers will be notified of the price change about a month before the new rate applies.

THE CLUSTER

Same story, 2 feeds.

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9to5Mac Apple announces price increase for Apple TV and Apple One subscriptions Open ↗
9to5Mac via Daring Fireball Apple Announces Price Increase for Apple TV and Apple One Subscriptions Open ↗