Apple replaces EU App Store per-install fee with 5% commission for external app distribution

Apple’s revised fee structure replaces its per-install Core Technology Fee with a flat 5% commission for apps distributed outside the App Store or via the web. This simplification targets compliance with EU regulations but retains Apple’s revenue share for external transactions. The change reduces the complexity of the previous multi-tiered system, which included acquisition fees and variable service charges. However, the 5% commission still applies even when developers use their own payment systems, limiting potential cost savings.

The new terms adjust in-app purchase fees to 26%, down from 30%, but most developers will still qualify for a 15% rate under existing programs. Apps using alternative payment processing face a 20% commission, or 10% if enrolled in special programs. This tiered approach ensures Apple retains a cut of transactions regardless of the payment method. The 12-month lock-in for payment choices forces developers to commit to a strategy, reducing flexibility for those testing different monetization models.

Apple has loosened requirements for operating alternative app stores, expanding eligibility beyond financially backed or high-install developers. New criteria include public company status, financial audits, or qualifying venture capital funding. This change may encourage more competition in app distribution but still imposes financial stability bars. Developers must evaluate whether the reduced barriers outweigh the ongoing 5% commission and other constraints.

Safety restrictions remain for apps targeting younger users, with parental approval required for under-18 purchases outside the App Store. External payment links are also barred in Kids category apps. These rules align with Apple’s broader content moderation policies but may limit monetization options for developers in those categories. The trade-off between compliance and flexibility will shape adoption of the new terms.