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DeepSeek says it plans to implement substantial price increases across its services; it currently charges $0.14/1M input and $0.28/1M output tokens for V4 Flash (Bloomberg)
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DeepSeek announced plans to substantially increase prices across its AI services, marking a strategic shift from the low-cost positioning that defined its market entry.
Engineering teams relying on DeepSeek's API for cost-sensitive production workloads will face higher operating costs once the increases take effect. The move suggests that the ultra-low pricing model may not be sustainable, which could reshape vendor selection and budget planning for inference-heavy applications.
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DeepSeek currently charges $0.14 per million input tokens and $0.28 per million output tokens for V4 Flash.
The company plans to implement substantial price increases across its services, though specific new pricing and timelines were not disclosed.
Bloomberg characterizes the increase as an unusual shift for a company known for disruptive low pricing in the AI market.
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