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Epic accuses Apple of undermining Brazil antitrust deal with restrictive app store rules

Epic's complaint alleges Apple's rules and installation steps hinder developers from using alternative app stores in Brazil

WHY IT MATTERS

If Apple’s restrictions remain, developers may face higher costs and limited distribution options for iOS apps in Brazil. The case could compel Apple to simplify installation procedures and reduce reporting burdens, affecting how apps reach users. A ruling against Apple might encourage more alternative marketplaces and payment methods on iOS.

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The three things worth knowing

01

Epic filed a petition with Brazil’s CADE accusing Apple of creating structural, technical, and access barriers that undermine alternative app distribution.

02

Epic says Apple’s installation process for apps outside the App Store requires nine steps, compared to six steps in Europe, and cites scare sheets that discourage users from installing such apps.

03

Epic argues Apple’s reporting requirements exceed what is needed to calculate fees and allow the company to monitor competitors’ business models.

THE READ

What the cluster adds up to.

ORIGINAL ANALYSIS

Epic Games filed a petition with Brazil’s antitrust authority CADE accusing Apple of sidestepping the recent App Store antitrust deal. The company claims Apple’s actions create structural, technical, and access barriers that weaken the practical viability of alternative app distribution. This follows Apple’s announcement two months ago that developers could distribute iOS apps through alternative marketplaces in Brazil.

Epic points out that installing apps outside the App Store now requires nine steps on iOS, whereas the same process in Europe takes six steps after Apple reduced it from fifteen. The firm also says Apple uses scare sheets that warn users against installing apps from other sources, which discourages adoption. Additionally, Epic argues that Apple’s reporting requirements go beyond what is needed to calculate fees and let Apple monitor competitors’ business models. These factors increase the effort and cost for developers who want to use alternative distribution channels.

If the barriers stand, developers may find it too burdensome to offer apps through third-party stores or external payment systems in Brazil. The complexity of the installation process and the reporting overhead could stop working for smaller teams that lack compliance resources. A ruling that forces Apple to simplify steps and reduce reporting could restore the intended competition from the antitrust settlement.

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