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Apple's new EU App Store fees draw 'junk fees' label from Epic Games

Epic Games calls Apple's new EU App Store fee structure 'junk fees', while the European Consumer Organisation warns the devil is in the detail.

WHY IT MATTERS

Apple's new EU App Store fee structure changes the cost of distributing apps in the EU, with different rates for in-app purchases, alternative payment, and linking to the web. Developers must decide whether to accept the new terms, which take effect on October 1, and the impact on their pricing. The consumer group's caution suggests the actual user experience may still be a concern, affecting how developers can link users to the web.

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The three things worth knowing

01

Apple's new EU App Store terms introduce a single set of fees with commissions ranging from 26% for in-app purchases to 5% for alternative distribution.

02

Epic Games dismisses the scheme as 'junk fees' and says it does nothing to open up the mobile app ecosystem as required by the Digital Markets Act.

03

The European Consumer Organisation sees improvements on paper but warns the devil is in the detail, questioning whether consumers will truly benefit.

THE CLUSTER

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