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Google Discover feed gains AI chatbot that adjusts feed from preferences

Google will let users customize their Discover feed by describing preferences to an AI chatbot, rolling out to the Google app in the coming days.

WHY IT MATTERS

This shifts Discover from passive activity-based recommendations to explicit, conversational user control. Engineers must build systems that parse natural-language preferences, map them to feed signals, and persist them across sessions, which changes how the recommendation pipeline is designed.

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The three things worth knowing

01

The feature rolls out to the Google app in the coming days.

02

Users access it via the three-dot menu and describe preferences in a chatbot interface.

03

The AI remembers preferences and users can hit 'Refresh your feed' to apply changes.

THE CLUSTER

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