Google Play enforces memory limits on Android apps from early 2027 amid RAM cost surge

Google is imposing hard memory limits on Android apps distributed through Google Play, beginning in early 2027. The policy targets apps that consume excessive RAM, causing system instability or forcing the OS to terminate other apps. This move responds to rising RAM costs and consumer preference for devices with lower memory configurations. Developers will need to audit and optimize their apps to avoid rejection from the Play Store.

The new requirements are tiered based on device RAM capacity. For example, apps on 8 GB devices cannot exceed 2.25 GB in the foreground or 1.5 GB in the background. Bitmap memory is also restricted, with a 200 MB cap for active services and background processes. These limits aim to prevent a single app from monopolizing system resources, but they may force developers to rewrite or refactor memory-intensive features.

The policy rolls out in two phases. February 2027 introduces memory usage and code optimization thresholds, while April 2027 mandates zero-tap credential restoration for smoother device migration. The latter requirement leverages the Android Restore Credentials API to reduce onboarding friction and mitigate security risks like phishing. Apps that fail to comply risk being delisted or losing visibility on Google Play.

The changes reflect broader industry challenges, including the cost of RAM and the resource demands of on-device AI. While higher-RAM devices (16 GB+) are mostly exempt, the policy disproportionately affects apps targeting budget or mid-range devices. Developers may need to adopt more efficient coding practices, such as reducing bitmap sizes or optimizing DEX files, to stay within the new limits.