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Google launches program allowing verified political campaigns to bypass Gmail spam filter

Google has introduced a program that lets verified political campaigns more easily get past Gmail’s spam filter, a move following years of GOP complaints.

WHY IT MATTERS

The change alters Gmail’s spam-filtering logic for a specific class of senders, meaning email-delivery pipelines must account for a new exemption path. Operators of bulk-mail systems and political campaign platforms will need to adjust authentication and verification processes to qualify, while other senders may see altered spam rates.

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The three things worth knowing

01

Google quietly rolled out a new program that exempts verified political campaigns from Gmail’s spam filter.

02

The program was introduced after years of complaints from the GOP about perceived bias in Gmail’s spam filtering.

03

Republicans previously sued Google over the spam filter, but the case was dismissed before the program’s launch.

THE CLUSTER

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Techmeme Google quietly rolled out a new program to let verified political campaigns more easily bypass Gmail's spam filter, after years of complaints from the GOP (Shane Goldmacher/New York Times) Open ↗