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How Factory scaled its cloud backend to tens of millions of daily requests on Vercel

WHY IT MATTERS

Engineers see that a full‑stack Next.js backend on Vercel can handle high traffic with low latency without a dedicated infrastructure team. Built‑in observability and WAF provide continuous security and traffic insight, reducing operational overhead. The Droid‑driven workflow lets non‑technical teams self‑serve internal tools, freeing engineers to focus on product development.

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The three things worth knowing

01

Factory runs its entire cloud backend (API routes, middleware, webhook handlers) on a single Next.js deployment on Vercel, handling tens of millions of requests daily with a 350ms p95 response time.

02

Security is managed via Vercel Observability for traffic visibility and a Web Application Firewall with route‑level rules, rate limiting, and DDoS protection that run continuously.

03

Internal tooling is automated by Droids that programmatically use Vercel’s APIs to build, configure, and deploy dashboards and demos, enabling non‑technical teams to self‑serve without pulling engineers off product work.

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