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iPhone 18 Pro and 18 Pro Max review highlights manual camera controls, $100 price increase from 17 Pro

Allison Johnson / The Verge: iPhone 18 Pro and 18 Pro Max review: manual camera exposure controls and image quality improvements, but $100 more than the 17 Pro and expensive storage tiers, Last week, Apple announced an iPhone unlike any it has made in the past.

WHY IT MATTERS

The introduction of manual camera controls in the iPhone 18 Pro series marks a significant shift towards professional-grade photography features in smartphones. This change targets enthusiasts and professionals who demand greater control over their imaging settings. However, the price increase may limit accessibility for some potential users.

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The three things worth knowing

01

The iPhone 18 Pro series introduces manual exposure controls, enhancing creative possibilities for photographers.

02

This new feature comes with a price increase of $100 compared to the previous model, potentially impacting sales.

03

Storage options are reported to be expensive, which could deter users from upgrading.

THE READ

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ORIGINAL ANALYSIS

The iPhone 18 Pro and 18 Pro Max have integrated manual camera exposure controls, which allows users to adjust settings like shutter speed and ISO directly. This is a notable advancement for users who require fine-tuned control over their photography, moving Apple's offerings closer to dedicated camera systems.

With a price increase of $100 compared to the previous model, this change may affect the buying decisions of consumers. While the added features may justify the cost for some users, others might find the increase a barrier, especially in a competitive smartphone market.

The reported high costs associated with storage tiers further complicate the upgrade decision. Users looking to take full advantage of the camera's capabilities may need to invest significantly in additional storage, which could lead to a higher overall expense, making the devices less appealing to budget-conscious consumers.

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