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Apple removed nudify app after Meta ran ads featuring deepfake resembling US politician

Meta ran advertisements for a nudify app that included a pornographic video with a deepfake closely resembling a prominent US politician, and Apple subsequently removed the app from the App Store.

WHY IT MATTERS

The incident exposes failures in Meta's ad review pipeline for explicit AI-generated content, and shows Apple enforcing against the app itself while the ad platform that promoted it bears separate scrutiny. Engineers building content moderation or ad review systems should note that deepfake nudify apps are reaching users through mainstream ad networks.

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The three things worth knowing

01

Meta accepted and ran ads for a nudify app that featured a pornographic video containing a deepfake closely resembling a prominent US politician.

02

Apple removed the nudify app from the App Store after the ads came to light.

03

The incident demonstrates that ad review systems at major platforms can fail to catch explicit deepfake content before it runs.

THE CLUSTER

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Techmeme Meta ran ads for a nudify app featuring a porn video with a deepfake closely resembling a prominent US politician; Apple removed the app from the App Store (Wired) Open ↗