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Meta’s Muse surpasses ChatGPT in early mobile app downloads and active users

Meta’s Muse has outperformed ChatGPT in downloads and daily active users in its first twelve days in the U.S. and Canada.

WHY IT MATTERS

The performance of Muse indicates strong initial adoption in a competitive AI app market. With its integration into existing Meta platforms, Muse may benefit from extensive user networks, potentially leading to sustained growth. This development could influence future app marketing strategies and AI app performance benchmarks.

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The three things worth knowing

01

Muse achieved 1.8 million downloads in its first twelve days, surpassing ChatGPT's 1.3 million.

02

Muse has 642,000 daily active users in the U.S., compared to ChatGPT's 231,000 at the same point.

03

Over 95% of Muse's users are also Facebook users, indicating strong cross-platform integration potential.

THE READ

What the cluster adds up to.

ORIGINAL ANALYSIS

Meta's Muse app has seen significant early success, with 1.8 million downloads in its first twelve days, surpassing ChatGPT's initial performance. This early traction suggests that Muse may resonate well with users, potentially due to its availability on both iOS and Android platforms, unlike ChatGPT's initial iOS-only launch.

The growth in daily active users further emphasizes Muse's appeal, as it has outpaced ChatGPT with 642,000 users in the U.S. compared to ChatGPT's 231,000. Such user engagement is crucial for the longevity and continued development of an app, indicating that Muse may establish a robust user base early on.

Muse's integration with existing Meta platforms like Facebook and Instagram could significantly contribute to its user acquisition strategy. The data shows that a majority of Muse users also engage with Meta's other services, which can create a synergistic effect that enhances user retention and promotes organic growth through cross-promotion.

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