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Microsoft MVP launches Rebrand Registry tracking 72 products and 158 past names
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MVP Loryan Strant built a site cataloguing Microsoft's product renaming history, finding names last an average of under three years and flagging several Azure services as likely candidates for the next change.
Microsoft's frequent rebranding creates documentation drift, stale references in automation scripts, and confusion in procurement and support workflows. The registry provides a lookup for mapping old names to current ones, and its predictive analysis gives teams a heads-up on which product names may shift next, useful for anything from internal wikis to vendor contracts.
Written by elseif from the cluster below · every claim links back to a sourceThe three things worth knowing
The site lists 72 Microsoft products that collectively carried 158 different names, with an average name lifespan of two years and eleven months.
Eight products have undergone three name changes each, including Azure DevOps, Azure App Service, and Microsoft Defender for Endpoint.
Strant predicts elevated likelihood of renaming for Azure App Service, Azure SQL Database, Azure DevOps, and Microsoft Dynamics 365 Field Service based on name age and family renaming frequency.
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