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Meta's AI agent Muse now holds @Muse on Instagram and X; band switches to @museband
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Meta's newly released AI agent Muse has taken over the @Muse social media handles on Instagram and X, forcing the English rock band Muse to switch to @museband, though the circumstances are unclear.
This incident highlights how large platforms can commandeer usernames, raising questions about handle ownership and the power imbalance between corporations and individual users. For engineers building on these platforms, it underscores the fragility of relying on social media handles as identity or brand assets, and the lack of recourse when a platform decides to reassign them.
Written by elseif from the cluster below · every claim links back to a sourceThe three things worth knowing
The band Muse's Instagram handle changed to @museband in July, and its X handle also changed, with Meta's AI agent now using @Muse.
Meta executives accidentally tagged the band's account when posting about the AI agent, which a reporter called a 'bug.'
This is not the first time Meta has taken over handles, as it did with @Meta and @threads previously.
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