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Nokia’s 14 Years of Mobile-Phone Supremacy Ended in an Afternoon
elseif has not written about this yet · IEEE Spectrum describes it this way
In 2005, Nokia sold its billionth mobile phone, a budget-friendly device that went to a customer in Nigeria. By then, the company, based in Espoo, Finland, was making one of every three cellphones globally.But just nine years later, the mobile-device maker offloaded its entire handset division to Microsoft for pennies on the dollar, compared to what it had been worth at its peak. Nokia had risen from obscurity in the 1990s to become a worldwide cultural phenomenon by the turn of the millennium, its signature devices featured in TV shows and movies, announcing their presence with instantly recognizable Nokia ringtones. As Nokia was becoming comfortable in the spotlight, the smartphone era arrived. And what came next was swift and brutal. But, as revealed in Nokia internal documents recently made public and interviews with key Nokia engineers from that era, the company saw it coming. Within 24 hours of Apple CEO Steve Jobs’s iPhone unveiling in 2007, Nokia was already weighing its options. They’d immediately recognized the threat. However, outrunning it was another matter. What follows is Nokia’s story over 14 years, from 1998 to 2012, as the world’s top cellphone maker—how its devic
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