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Elderly Aids fined £190k for 758,000 unsolicited calls to TPS-registered numbers
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The UK's data protection watchdog fined Elderly Aids Ltd £190,000 for making 758,053 unsolicited marketing calls to numbers registered with the Telephone Preference Service.
This case shows that even companies selling privacy tools can violate privacy laws. The fine and the ICO's actions serve as a warning to any business that ignores TPS registrations. It also highlights the importance of screening calling lists against preference services.
Written by elseif from the cluster below · every claim links back to a sourceThe three things worth knowing
Elderly Aids Ltd made 758,053 unsolicited calls to TPS-registered numbers between May 2024 and February 2025.
The ICO fined the company £190,000 and noted it failed to engage with the regulator.
Complaints cited aggressive sales tactics, including pressuring an elderly person into a £139 sign-up fee and monthly charges.
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