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TECH Signal 313

Only 8.9% of sites block AI crawlers, but 94.8% are never cited in AI answers

WHY IT MATTERS

For site operators, the critical distinction is between training crawlers and retrieval agents: blocking the former costs nothing in current citations, but blocking the latter makes a site uncitable. The practical bottleneck is that only 19.3% of audited sites publish LocalBusiness schema and nearly half lack any structured data, leaving AI assistants with nothing but prose to interpret when deciding whom to name.

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The three things worth knowing

01

Only 1.9% of 5,978 assistant answers named the queried business, with Gemini citing the business in 2.9% of answers compared to 1.6–1.7% for the other three assistants tested.

02

Sites overwhelmingly block training crawlers like GPTBot (38 sites) and ClaudeBot (36 sites) while rarely blocking retrieval agents like OAI-SearchBot (4 sites) and Perplexity-User (3 sites), though confusing the two categories risks making a site invisible to live answers.

03

Just 19.3% of sites publish LocalBusiness schema and 54.6% publish any schema.org structured data, meaning most local businesses provide no machine-readable identity or location information for AI systems to extract.

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