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Schiller reportedly exits App Store role over Ternus and Cue plan to squeeze more recurring revenue
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Phil Schiller is stepping down as head of the App Store, reportedly because new CEO John Ternus and services chief Eddy Cue want to improve margins and increase recurring revenue, a strategy Schiller believed would escalate conflict with developers and governments.
For developers, this signals a potential shift toward more aggressive App Store monetization under new leadership. Schiller's departure removes a figure who reportedly resisted squeezing more profit from the platform. The change could intensify existing tensions around Apple's App Store policies and regulatory scrutiny.
Written by elseif from the cluster below · every claim links back to a sourceThe three things worth knowing
Schiller will remain at Apple as an Apple Fellow working on unspecified projects.
Ternus and Cue reportedly seek to improve App Store margins and bring in more recurring revenue.
Schiller reportedly believed the profit strategy would increase conflict with governments and developers.
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