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Reddit begins limited experiment with audio and video versions of text posts and comments
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Reddit is testing audio and shortform video versions of text posts and comments across select communities to attract new users and casual lurkers.
This experiment shifts Reddit's traditionally text-heavy format toward multimedia consumption, potentially broadening its audience. The original text remains unchanged, meaning the platform is layering new formats on top of existing content rather than replacing it.
Written by elseif from the cluster below · every claim links back to a sourceThe three things worth knowing
Reddit is rolling out a limited experiment allowing users to listen to or watch shortform video versions of text posts and comments.
The new audio and video formats will link back to the original text posts, which will remain unchanged.
CEO Steve Huffman noted the change is aimed at drawing new users by capitalizing on the popularity of spoken Reddit content.
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