Rivian adds optional second-row captain’s chairs to 2027 R1S for up to $4,500 extra

Rivian’s decision to add second-row captain’s chairs to the 2027 R1S addresses a specific pain point for owners: third-row access. The original bench seat made it difficult to reach the rear seats, particularly for parents with child seats. By offering standalone chairs, Rivian improves usability without altering the vehicle’s core architecture. This change also demonstrates how user feedback can drive hardware updates even after a product has been in production for years.

The pricing structure for the captain’s chairs is notable. The feature is not available as a standalone option but requires the $2,500 Sound and Vision package, which includes a glass roof and audio system. On top of that, buyers must pay an additional $1,500, $2,000 depending on the interior theme. This bundling strategy suggests Rivian is prioritizing higher-margin configurations, which could limit adoption among cost-conscious buyers. Engineers should note how this approach contrasts with modular or à la carte options seen in other automotive platforms.

Beyond the seating update, Rivian is simplifying its trim structure for the 2027 model year. The company is moving away from motor-count naming (Dual, Tri, Quad) to three curated trim tiers: Premium, Performance, and Quad. This shift aligns the R1 lineup with the more affordable R2, promoting consistency across Rivian’s product portfolio. While performance figures remain unchanged, the new naming convention may help customers better understand the differences between trims, reducing confusion in the purchasing process.

The 2027 refresh also includes minor updates like a new 20-inch Adventure All-Season wheel and tire combination for the R1T and a new paint option, Esker Silver. These changes are incremental but reflect Rivian’s ongoing efforts to refine its vehicles post-launch. The discontinuation of the entry-level Dual Motor Standard Pack options earlier this year, combined with the higher starting prices for the 2027 models, indicates Rivian is positioning the R1 lineup as a premium offering, even as it expands into more affordable segments with the R2.