DEV TOOLS Signal 376
LinkedIn surpasses X in developer post engagement while Bluesky and Mastodon lag
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Martin Fowler’s social media engagement data shows LinkedIn leading in retweets, replies, and likes for dev-related posts, with X declining since 2025 and Bluesky/Mastodon trailing significantly
For engineers sharing technical content, LinkedIn now drives more engagement than X, but open platforms like Mastodon and Bluesky remain niche. Traffic from social media still pales next to search engines, raising questions about where to focus distribution efforts.
Written by elseif from the cluster below · every claim links back to a sourceThe three things worth knowing
LinkedIn generates the highest engagement (retweets, replies, likes) for Fowler’s dev posts, outpacing X and open platforms
X’s engagement has declined since early 2025, while Bluesky’s has dropped sharply in the same period
Social media drives far less traffic to Fowler’s site than Google, despite LinkedIn’s relative strength
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