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Sources: Phia co-founders Phoebe Gates and Sophia Kianni pushed for and were aware for seven months of using "cookie stuffing" to claim affiliate commissions (Bloomberg)
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Phia co-founders Phoebe Gates and Sophia Kianni reportedly directed and sustained a cookie-stuffing scheme to claim affiliate commissions for seven months.
This highlights affiliate fraud as an insider-driven risk at startups, where leadership can embed deceptive tracking directly into product features. Engineers building e-commerce or affiliate systems should recognize that cookie stuffing exposes both the company and its partners to legal liability and revenue clawback risk.
Written by elseif from the cluster below · every claim links back to a sourceThe three things worth knowing
Phia's co-founders reportedly pushed for software features that performed cookie stuffing to claim affiliate commissions.
The co-founders were aware of the practice for seven months before it became public.
The report comes from Bloomberg sources, indicating internal disclosure or leaks within the company.
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