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SpaceX's earnings show X's Q2 ad revenue at $367M, down from $1.08B at Twitter in Q2 2022; Musk once said he would take its annual ad revenue to $12B in 2027 (Mike Masnick/Techdirt)
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SpaceX's earnings filings reveal X's Q2 ad revenue collapsed to $367M, roughly a third of the $1.08B Twitter earned in the same quarter of 2022.
For engineers and operators building ad-tech integrations or relying on X's platform for distribution, the revenue trajectory signals a shrinking ad marketplace on the platform, which affects API investment, developer support, and long-term platform viability. The gap between Musk's stated target of $12B annual ad revenue by 2027 and current performance raises questions about whether the platform can sustain its developer ecosystem.
Written by elseif from the cluster below · every claim links back to a sourceThe three things worth knowing
X's Q2 ad revenue stands at $367M, down from $1.08B in Q2 2022 when the platform was Twitter.
The figures surfaced through SpaceX's earnings disclosures, not X's own reporting.
Musk previously projected annual ad revenue would reach $12B by 2027, a target now appearing far out of reach.
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