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Apple reportedly makes eight ATT changes in EU, dropping 'track' and allowing yearly re-prompts
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Apple has reportedly agreed to eight changes to its App Tracking Transparency prompt in the EU, following a German antitrust investigation, including removing the word 'track' and allowing developers to re-prompt users after a year.
For developers, the prompt's wording and layout will change, affecting user consent rates and requiring UI updates. The new re-prompt option after a year gives a second chance to obtain tracking permission, but only in the EU. Outside the EU, the existing prompt remains, so region-specific code is needed.
Written by elseif from the cluster below · every claim links back to a sourceThe three things worth knowing
Apple will remove the word 'track' from the ATT and Personalized Ads prompts.
Developers can re-prompt users one year after their initial choice, regardless of whether they said yes or no.
The ATT prompt becomes a full page with optional formatting changes and an additional GDPR information link.
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