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Apple raises existing iPhone prices by $100, breaking tradition of cutting older models
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Apple increased prices on its existing iPhone models by $100 alongside the launch of the iPhone 18 and iPhone Duo, reversing its usual practice of discounting older devices.
Organizations standardizing on specific iPhone models now face higher procurement costs for the same hardware, with steeper increases internationally. The shift signals that memory and storage chip shortages driven by AI infrastructure demand are flowing through to consumer hardware pricing.
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Apple raised existing iPhone model prices by $100, with iPhone 16 at $799, iPhone 17e at $699, iPhone 17 at $899, and iPhone Air at $1,099.
International markets face steeper increases, with India reportedly seeing price hikes of around 20.5%.
A global shortage of memory and storage chips, driven by AI and cloud provider demand, is cited as a primary reason for the price increases.
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