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Instagram replaces its decade-old cursive wordmark with a new half-cursive half-print design
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Illustration only Photo by Chris Linnett on Unsplash
Instagram has changed its wordmark for the first time in ten years, swapping the recognizable cursive typeface for a mixed cursive-print style that some users say reads as "Instagzam."
This is a branding-only change with no apparent technical implications for developers or platform integrators. The single-source coverage and absence of any technical detail mean there is nothing actionable here for engineers building on or operating Instagram's platform.
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Instagram head Adam Mosseri announced the wordmark change, calling it "cleaner and more modern" with references to the original design.
The new wordmark mixes cursive and print elements, replacing a cursive typeface that had been unchanged for ten years.
User reactions are mixed, with commenters noting the new wordmark appears to read "Instagzam."
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