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Unmasking the crawls with Attribution Business Insights

WHY IT MATTERS

Operators currently absorb the infrastructure costs of AI crawlers that scrape content without sending human referrals, with observed ratios hitting nearly 50,000 crawls for a single referral. This tool supplies the concrete metrics needed to distinguish between beneficial and extractive bots, allowing operators to adjust access controls or negotiate compensation.

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The three things worth knowing

01

AI crawlers disrupt the traditional internet model by operating with extractive crawl-to-referral ratios ranging from 118:1 to nearly 50,000:1.

02

The dashboard is available to Cloudflare Bot Management customers and surfaces metrics including bot versus human traffic and the distribution of AI bot traffic.

03

By quantifying the value and cost of different bot traffic, the tool enables site owners to make informed decisions about access control and crawl compensation.

THE CLUSTER

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