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Xbox prices are increasing by up to €200 or £170
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AI-driven demand for memory and storage is now materially raising consumer hardware prices and even forcing product retirements—the 2TB Xbox model is being discontinued. This is the third round of Xbox price increases since May 2025, signaling that the memory cost pressure is sustained, not transient, and any hardware-dependent product roadmap should account for it.
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EU and UK Xbox prices are increasing by up to €200 or £170, with the 1TB Series X Disc jumping over 30 percent and the 512GB Series S jumping over 43 percent.
This is the third round of Xbox price increases since May 2025, and the highest-end model now costs $300 more than its 2020 launch price of $499.99.
The 2TB Xbox model is being retired entirely due to the storage component crunch, and other consoles have also seen price bumps, though none as dramatic as Microsoft's.
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