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FTC settlement with Zillow and Redfin requires Redfin to restart rental advertising business
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The FTC settled its antitrust case alleging Zillow paid Redfin to stop competing for multifamily rental listings, with the settlement requiring Redfin to restart its own rental listings advertising business.
The settlement reverses an arrangement that reduced competition in rental listings, where Redfin wound down its own advertising in exchange for payment from Zillow. Redfin must now rebuild that business, reintroducing a competitor to the multifamily listings market. The case signals that syndication deals structured to remove a rival from a market will draw antitrust scrutiny regardless of how they are labeled.
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The FTC alleged Zillow paid Redfin to syndicate listings while Redfin agreed to end its own advertising contracts and not compete for multifamily listings.
The settlement requires Redfin to restart its rental listings advertising business and continue syndicating Zillow listings without anticompetitive restraints.
State attorneys general from Arizona, Connecticut, New York, Virginia, and Washington also agreed to the proposed settlement.
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