Agoda Launches AI Assistant Based on OpenAI and Gemini
November 10, 2026 · 2 min read
Also published in Polski, Deutsch, Türkçe, Español, Svenska, עברית, Norsk, Русский, Português (Brasil)
Agoda has launched an AI Assistant feature in its application that allows users to plan and book all holiday needs directly through interactive conversations. Planning a holiday has often been time-consuming as travelers had to switch between applications, including AI chat platforms, search engines, review sites, maps, and booking apps.
Agoda's AI Assistant addresses this efficiency challenge by integrating interactive conversation processing into Agoda's catalog, which includes over 6 million accommodation options, 130,000 flight routes, and 300,000 tourist activities. Users in 21 countries can now search for travel route inspiration, compare tourist areas, check real-time price availability, and execute bookings without having to restart their search. This AI Assistant is also equipped with memory to remember user preferences for personalized recommendations.
To enhance its capabilities, Agoda employs a multi-model AI architecture. The model developed by OpenAI serves as the core technology to support smooth conversations. For recommendations on attractions and dining locations, this feature integrates the Gemini model, which is directly connected to Google Maps Grounding.
This technological synergy allows the AI Assistant to present up-to-date data from Google Maps, including ratings, images of places, operating hours, and precise physical location points. Agoda’s CEO stated that this AI integration is designed to streamline the complexities of travel planning, which have traditionally been spread across various platforms and spreadsheets.
The AI Assistant feature is now being gradually rolled out to users of the Agoda application on Android and iOS.