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Apple faces $2.7 billion lawsuit alleging ATT rules favored its own advertising
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A former UK competition official filed a £2 billion ($2.7 billion) lawsuit on behalf of app developers, claiming Apple's App Tracking Transparency rules were stricter for third parties than for its own services.
This lawsuit challenges the fairness of Apple's privacy enforcement, which directly impacts how app developers implement tracking and advertising. If successful, it could force Apple to alter ATT rules or face significant financial penalties, affecting the ad ecosystem for developers. It also adds to existing regulatory pressure from European authorities.
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The lawsuit was filed by a former official of the UK's Competition and Markets Authority on behalf of app developers.
It claims Apple's ATT rules were stricter on third-party developers than on its own services, giving Apple's advertising an edge.
Regulators in France, Italy, Poland, and Germany have investigated ATT, with Germany's Federal Cartel Office recently finding Apple favored its own apps.
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