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PLATFORMS Signal 351

Bluesky’s new CEO wants a big tent, not a bubble

WHY IT MATTERS

For engineers building on or integrating with Bluesky, the shift in leadership signals a renewed focus on the protocol layer and ecosystem growth over the app alone. This could mean more investment in developer tools, federation, and third-party app support, but also potential tension between the needs of the core app users and the broader ATmosphere. Engineers should watch for changes in API stability, moderation policies, and monetization strategies that may affect their integrations.

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The three things worth knowing

01

Toni Schneider, former CEO of Automattic (WordPress), is now permanent CEO of Bluesky after serving as interim.

02

Bluesky is both a social media app and the AT Protocol, with over a thousand apps built on the protocol.

03

Schneider wants Bluesky to be a 'big tent' inclusive platform rather than a 'bubble' of like-minded users, and sees parallels to the early days of the web.

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