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Is paying artists enough to convince them to embrace AI?
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This is a concrete attempt to build a licensing and revenue-share model into AI generation tools, which could set a precedent for how platforms handle creator compensation. However, the tension between ethical aspirations and current technical realities—specifically that Pippa still uses scraped data—illustrates the difficulty of retroactively making an ethical AI business model work.
Written by elseif from the cluster below · every claim links back to a sourceThe three things worth knowing
Pippa pays artists $0.005 per image and $0.003 per second of video generated in their style, plus a share of a 5 percent royalty pool funded by subscription revenue.
Only four artists have signed licensing agreements with Pippa so far, and the company allows artists to use pseudonyms due to fear of community backlash for participating.
Pippa's current technology still relies on art scraped from the internet, though the company hopes to eventually switch to models trained solely on licensed datasets from partner artists.
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