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Apple TV shifts around 20 previously buy-only classic films to its subscription service
Apple TV now allows subscribers to stream around 20 classic movies that were previously only available to buy or rent.
This changes the value proposition of an Apple TV subscription, which previously focused almost exclusively on original content. It also signals a potential shift in Apple's content strategy, though the duration of these licensing deals remains unknown.
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Around 20 classic movies, including The Martian and Titanic, are now tagged as "Just Added" for streaming.
These films were previously only available to purchase or rent through the Apple TV Store.
It is unclear how long these movies will remain available to stream with a subscription.
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