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Netflix secures six-hour exclusive on Grand Theft Auto VI extended trailer before YouTube release
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Netflix will exclusively host the Grand Theft Auto VI: An Extended Look trailer for six hours on August 27 before it becomes freely available on Rockstar's YouTube channel.
A major streaming platform paid for brief exclusive access to a gaming trailer, a novel content licensing arrangement whose commercial logic is questionable given the short window and inevitable redistribution. It also signals Netflix's shifting strategy around gaming content after years of scaling back its internal game development.
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Netflix holds exclusive streaming rights to the GTA VI extended trailer for six hours starting 3PM ET on August 27, after which it moves to Rockstar's YouTube channel at 9PM ET.
Netflix has spent the past two years scaling back its gaming division, shuttering or selling all but one studio under Games head Alain Tascan, who assumed control in 2024.
GTA VI is set to launch November 19 with pricing starting at $80, amid recent leaked gameplay videos that Rockstar has been attempting to suppress.
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