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ChatGPT search now applies site: operator to 16-17% of queries, up from under 0.5%
Why it matters — This shift changes how sites get visibility in ChatGPT search, as the site: operator restricts results to specific domains. Site owners and content strategists must now consider being explicitly named in queries to appear in responses. The change also aligns with a reported reduction in Reddit sourcing, indicating a broader shift in ChatGPT's search source selection.